How Wuffes cut repetitive questions by 70% in 6 months

Hasan Ijaz was drowning in the same questions over and over again.

People kept asking the same questions again and again, even though they were documented on Notion.

Working remotely across Wuffes' team, finding an answer meant clicking through multiple layers of documentation — so instead of digging, people just asked a colleague directly.

And this was when Wuffes had solid systems. The D2C pet health brand runs everything through Asana with a simple rule: "If it's not in Asana, it doesn't exist for us." Documentation lived in Notion. Customer scripts sat in Google Drive. But connecting the dots across all of it was the problem.

We needed a system that could reduce repetitive questions and free up more time for everyone.

The breaking point came when Hasan realized the team was spending more time finding information than actually using it.

Build vs. buy — and a fast decision

Hasan's first instinct was to build something custom. But he wanted results immediately, and then he discovered Slite Agent. What made it stand out was how familiar it felt to his team out of the box, and how it just... worked.

It connected to Asana, Slack, and Google Drive right away. When Hasan mentioned they needed better Asana integration, Chris and the Slite team promised to speed up development — and delivered. Slite Agent handled their massive Asana workspace without the context limits and errors they'd hit with other AI tools.

There's no big learning curve. It's just like using Claude or ChatGPT. We could roll it out faster, test it, and get the team used to it instead of building something ourselves.

The impact

Slite Agent solved Wuffes' biggest frustration from day one. Asana's search is decent but limited; Notion needs exact terms to find anything useful. Slite Agent pulls the right information even when you type a general statement or use completely different words.

I don't know what magic the team has done, but with Slite Agent, when it comes to searching for stuff, it just fetches the right information even without the exact word or context.

That accuracy became crucial once Wuffes started building custom assistants. Instead of opening multiple sources across Notion and Google Drive, customer service reps could ask one question and get everything they needed.

A 4 PM digest across 100+ projects

Before, Hasan had a tough morning routine: open custom Asana views, then click through hundreds of tasks to read comments and figure out where projects stood. Now he gets a message at 4 PM every day that changed how he manages over 100 projects.

The digest pulls from every task, subtask, and comment across Wuffes' Asana workspace. It flags overdue tasks by project and highlights tasks with multiple due-date changes.

For me personally, it has saved me probably one to two hours on a daily basis, because I know the flags I need to start with and then I can get back to the regular stuff.

His team of four can now effectively manage over 100 active projects, because they know exactly where to spend their time each day.

The questions just stopped coming

The People team noticed it first. New employees used to flood them with questions about leave policies, benefits, and procedures.

Now they just know to go write a question and they'll get all of their answers. We have a People assistant that gives them answers for all of that.

The change rippled across every department:

1. Customer service reps stopped asking about product ingredients.
2. Marketing team members found campaign guidelines instantly.
3. Business operations questions that used to spawn Slack threads now get answered in seconds.

Hasan estimates repetitive questions dropped around 70%. What's left are genuinely complex issues that need human judgment — everything else gets handled by Slite Agent.

It found what they didn't know was broken

Wuffes thought their documentation was solid; everything lived in its proper place across Notion and Google Drive.

Slite Agent helped us figure out where all of our resources are mismatched, where information is not aligned, where it's outdated. We were able to go update all of it.

That discovery led to a major documentation cleanup. Now Wuffes has aligned information across every platform, and their customer service team can confidently reference any source knowing it matches what marketing promises and what operations delivers.

Customer complaints, one personalized response away

Their most popular product — joint supplements for dogs — generates plenty of support tickets. Dogs refusing to eat the supplements. Customers requesting refunds. Each case needs a personalized approach.

All of this is based on the scripts we had that worked for us. Now Slite Agent uses that information to come up with new ideas and retention strategies.

Hasan built a retention assistant that analyzes every customer complaint and generates a complete response strategy. It pulls from their successful scripts, then creates a golden-circle analysis covering acknowledgment, offering, and delivery — and even suggests which products to offer as free samples to turn issues into upsells. The output is structured perfectly for the support team: context summary, customer service tag, action plan, retention strategy, and a suggested empathy-driven reply.

What Hasan wants next

Hasan has a wishlist that would make Slite Agent even more powerful for Wuffes: integrating Claude directly so the team can use it for both internal search and general AI tasks; web search to research competitors alongside their internal data; and direct integrations with BigQuery and Shopify for sales-data analysis, not just documentation.

When a tool saves you hours every day, you start imagining how it could save even more.

Could you relate to Hasan?

If your team spends more time finding information than using it, you're probably feeling Hasan's original pain. We don't need to tell you how much your time is worth — you already know. If you'd like to save it once and for good, start a 14-day free trial on Slite today.